Saturday, April 18, 2015

Media company P&L research for SIIA

From 2012-2014, I designed, conducted, tabulated, and reported on "Managing Profits," an annual research report on expenses, revenue, and other benchmarks for media company print, online, and event brands. Members of ABM contributed very deep and proprietary data for the research, and the results remain private. However, the executive takeaways and a presentation I gave at ABM's annual conference are available: