I managed daily updates to the site using a custom WordPress installation. That work included editing copy; correcting photos; uploading audio, video, and PDFs; and optimizing with correct tagging and headline writing for more effective SEO. I pushed site traffic from 1.3 million monthly users to 1.5 million, from August 2016 to June 2018. An SEO initiative I launched increased traffic to the site through search engines from 59.8% of total site traffic to 70.1%.
I conceived two of the eight daily, weekly, and monthly newsletters that I edited, proofed, and launched for the media brand. The total newsletter audience reached 2.12 million under my tenure. The overall open rate was 39% and the click-through rate was 15%.
I also wrote posts for the site as needed, especially trade show reports and podcast show notes. Check out my writing for Fine Homebuilding at this link.
