Before social media, when the blogosphere was a thing, I figured that environmental issues would be a growing trend in retailing, especially home improvement retail. So I started Green In Store on my own initiative, using Blogger as a free off-the-shelf solution. Maybe it's the thwarted biologist in me (my undergrad degree is a B.S. in biology), but I've enjoyed seeing where this trend has taken me and the industry. Here are a few sample posts: